Specialty International Marketing ( Economics, Management-Marketing) on the topic: Developing a practical employer branding strategy for a medium-sized German company – Реферат

Содержание

INTRODUCTION.................................................................................................................................... 3

1.The essence and meaning of the company brand as an employer......................................................... 4

1.1 The concept of "employer brand". Characteristics of employer attractiveness in domestic and foreign labor markets........................................................................................................................... 4

1.2 Features of employer branding in Germany.................................................................... 6

1. Building an HR-brand on the example of Saalemühle GmbH............................................................. 8

2.1 General information about Saalemühle GmbH................................................................ 8

2.2 Developing a practical employer branding strategy....................................................... 11

CONCLUSIONS.................................................................................................................................... 15

REFERENCES....................................................................................................................................... 17

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